Twisties has a lot of love in Australia, but the diehard fans are aging up and we needed to grab the new generations attention, so we went all out on TikTok at a time where that was a novel concept. We shook up the playbook, embracing Gen Z's unique sense of humour and love of TikTok trends creating "Plot Twisties," a campaign that let fans steer the brand by hijacking the conversations they cared about. We tracked trends in real-time and dropped unexpected twists, collabs and content when fans least expected them.
There's a tonne of impressive metrics, but as the only media money behind the Twisties brand, we drove a 12% increase in sales proving that posting silly stuff on the internet can truly move the bottom line.
A packet of chips designed just to piss off consumers, I'm in! Doritos decided to join the heated coriander debate with their limited-edition Doritos Coriander flavour. We created a campaign, designed to ignite intense discussion and push the brand’s fearless identity. Doritos dropped 500 packs of the controversial flavour without any warning, sparking wild reactions. By turning coriander’s polarising nature into a national conversation, Doritos got both fans and haters yapping.
The campaign smashed expectations, racking up over 450 million impressions, 193k comments in just 3 days, and dominating headlines with 95.7% brand mention. With people bidding 400x the retail price just to get a single pack, we embraced the chaos, proving we're not afraid to stir up a storm!
Born from the insight that a majority of Aussies felt shame when snacking, Doritos set out to turn their iconic orange dust into a symbol of empowerment. We froze high stakes moments in life where people threw caution to the wind and ate Doritos. Using dramatic, high-contrast photography, cropped to obscure the talents faces so Aussies could see themselves in these fearless moments, feeling empowered to live life without fear.
And it worked! According to science, shame from eating Doritos dropped from 75% to 25%, and Doritos saw a 5% sales boost, all without even showing the product!
The Dew drinking type are constantly after newer, faster, hyper-stimulatory highs. so we created Major Melon's Mayhem Mountain a fictional game show inspired by Japanese classics. The aim was to create a campaign that is as hectic and overstimulating as the product itself.
Our intense, action packed, kinda insane ads smashed all our KPI's and got people trying the new product in droves.
An intimate look at the real ingredients used to create Red Rock Deli's crisps. Through some MacGyver worthy camera alteration, we created these scroll stopping photograph designed to give the viewer a deeper connection to the flavours.
Honestly, I just kept this in here so that the home page stays balanced. If you made it this far, shoot me an email already!
Event Cinemas wanted to show off their refreshed mobile app in cinemas during the previews. Working with their new brand, I created, designed and animated this campaign to show off its key features in an easy to understand and fun way. This hero animation that will blow your socks off when seen in a dark cinema with booming surround sound.